OVERVIEW

THE GIFTED

Design, art direction & strategic world-building for Fox's episodic X-Men series, 'The Gifted'

The X-Men universe is a pillar of comic & pop culture, with a near-endless roster of heroes, narratives, and origin stories. To help Fox launch their episodic X-Men series 'The Gifted' that follows the clash between family morals & career values, I came aboard with Jam3 to respond to a simple brief:

How would a chilling, NSA-esque government organization called Sentinel Services tasked with hunting down mutants look, feel & exist as a brand...and how would real world mutants respond?

Over the course of several months, I was responsible for developing overall branding, tone & art direction for Sentinel Services & the opposing #MutantsUnite resistance with Jam3.

SENTINEL SERVICES

BRANDING & CAMPAIGN SITE

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CAMPAIGN ASSETS

MUTANT RESISTANCE LOOK DEVELOPMENT

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VIRAL SITE TAKEOVER CONTENT

OUT-OF-HOME

SAN DIEGO COMIC-CON ACTIVATION

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THE RESULT

The campaign nabbed Best Art Direction & Best Identity at the 10th Annual Shorty Awards.

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