OVERVIEW

WORLDS UNLOCKED 2023

Microsite for League of Legends' biggest Worlds tournament to date

The Riot Esports team approached the team at Thinkingbox to create a brand new microsite to house their first of its kind, limited edition box set for die-hard League fans leading up to Worlds 2023 in South Korea, stocked with rare plushies, merch and swag only available through this capsule collection.

Using the brutalist modern branding system for World 23', our team designed a robust, fully-responsive microsite that led to sold-out merch and very happy fans.

BIg shoutout to the team including Krystyn Claire, Snowie Wong, Melissa Lam and Colin Greenberg.

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