OVERVIEW

SHROUD

Global rebranding and streaming platform reveal spot for the undisputed king of FPS

As one of the top celebrities in gaming, Mike 'Shroud' Grzesiek streams to audiences of thousands that tune in for his razor sharp accuracy and brilliant game tactics. After departing Microsoft-owned streaming platform Mixer, where would Shroud go to stream next?

Alongside our partners at Midnight Sherpa/Marcos Vaz, the Loaded creative team designed & produced Shroud's new branding and global platform reveal spot that debuted across his social channels.

THE RETURN

Loaded produced a single anthem hype piece to announce Shroud's return to streaming on Twitch. I had the pleasure of overseeing concept, pre-visualization and final directional edits.

The piece launched to millions of views and overwhelmingly positive press as Shroud's return trended across social media worldwide.

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VISUAL EXPLORATION

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MODEL/CAMERA TESTS

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PRESS

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