OVERVIEW

CAMPAIGN CASE STUDY (CREDIT: IGNITION / RSA FILMS)

WEYLAND INDUSTRIES

(CREDIT: IGNITION / RSA FILMS)

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THE RESULT

Movie marketing was changed forever.

After a months-long concentrated effort by the team, Prometheus amassed billions of campaign impressions and and became one of the top-grossing R-rated films of all time.

Noted for its groundbreaking use of deep narrative, innovative use of technology & marketing beats, this campaign was hailed as an overwhelming success and set a new precedent for entertainment marketing.

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