hamburger-customhamburger-custom-close

PROMETHEUS

prometheus_009-1

Design for the the groundbreaking campaign of Ridley Scott's 2012 epic return to sci-fi

Hailed as one of the top entertainment marketing campaigns of all time, Ignition Interactive's digital campaign for 'Prometheus' changed the way movies are marketed forever. A sprawling mix of digita, social and experiential tactics, I had the distinct pleasure of working as a designer under Chris Eyerman and Evan DeHaven creating immersive websites, digital assets and more.

The campaign grabbed millions of impressions and nabbed Cannes Lions, One Show Pencils, FWAs and more.

CAMPAIGN CASE STUDY (CREDIT: IGNITION / RSA FILMS)

VIRAL CAMPAIGN SITES

Prometheus_WeylandCorp_Energy_CE03
Prometheus_WeylandCorp_Health_AB01
prom_header
Prometheus_WeylandCorp_Transportation_CE03
101112
dnw_1
WeylandMainSite_Images_AB07
Prometheus_Discover_interface_CE33306
Prometheus_Discover_interface_CE006
dnw_2
gen1
Prometheus_Discover_interface23123_CE006
WI_1
WI_3_2
WI_2
Genesis
prom_12_resized_horizontal_o

(CREDIT: IGNITION / RSA FILMS)

MOVIE MARKETING CHANGED FOREVER.

After a months-long concentrated effort by the team, Prometheus amassed billions of campaign impressions and and became one of the top-grossing R-rated films of all time.

Noted for its groundbreaking use of deep narrative, innovative use of technology & marketing beats, this campaign was hailed as an overwhelming success and set a new precedent for entertainment marketing.

 © All images on this site are Copyright © 2024 Andy Burdin or their respective copyright holders. Do not use without permission.