CAMPAIGN CASE STUDY (CREDIT: IGNITION / RSA FILMS)
Movie marketing was changed forever.
After a months-long concentrated effort by the team, Prometheus amassed billions of campaign impressions and and became one of the top-grossing R-rated films of all time.
Noted for its groundbreaking use of deep narrative, innovative use of technology & marketing beats, this campaign was hailed as an overwhelming success and set a new precedent for entertainment marketing.
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