PEPSI GO BACK - Andy Burdin — Creative Direction + Design

PEPSI x SUPER
BOWL 52

The opportunity to design something for the Super Bowl doesn't come along often, but when Pepsi & Google wanted to partner to create an immersive webVR experience for their new Pepsi Generations campaign, I jumped on board. Over the course of three months, Jam3 and I created Pepsi Go Back that would allow audiences to experience iconic Pepsi moments in pop culture history, right in their browser or VR headset. From driving Jeff Gordon's stock car, getting sucked back in time via the famous Delorean and arriving at Pepsi's iconic Halfway House cafe, our VR experience had it all.

I was responsible for creative direction, design & branding across the entire experience.

VR EXPERIECE

Alongside our partners at Google Zoo, we created a full VR experience optimized for Chrome on both desktop and mobile browser environments. Using both gaze-based & native device interactions, users were invited to choose between multiple supported browser experiences.

VISUAL DEVELOPMENT

We partnered with CGI/VFX production studio We Are Royale for previz, interaction planning and full 3D environment renders to closely replicate Jeff Gordon's actual stock car & the iconic Halfway House Cafe from Pepsi's famous 1992 Super Bowl spot.

BRAND DEVELOPMENT

Locking in the nostalgic, 90's vibes was key. I designed and animated the primary "GO BACK" logo lockup and intro sequence.

VARIOUS INTRO + TITLE SEQUENCE EXPLORATIONS

SUPER BOWL ACTIVATION

Outside Super Bowl LII at Minneapolis' Nicolette Island Pavilion, Pepsi's Generations campaign kicked off, inviting celebrities and guests to brave the cold and relive some of the most iconic moments in Pepsi advertising history. The webVR experience was accessible via on-site VR hardware and campaign branded Google Cardboard headsets - even Jeff Gordon took it for a spin.