OAKLEY

In fall 2014, Oakley approached Super Top Secret to develop initial look & feel designs of an athlete-focused editorial platform - some of the world's top performing athletes, innovators and creators would be featured in curated stories & media to speak about their obsession to be the best on the planet.
 
I developed very early potential site designs based on initial discovery/wireframes. The goal was not only to create a beautiful platform for stories & imagery, but push the boundaries of Oakley's brand to match the spirit of this new campaign. These designs went unused as the client changed direction.

VISUAL EXPLORATION

With an open-ended concept, I set out to create clean, bold editorial layouts that could house long form content, photos and video within a clean and navigable interface.

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