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OAKLEY: ONE OBSESSION

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Pitch designs for an athlete-centered narrative platorm for one of the world's top performance eyewear brands

In fall 2014, Oakley approached Super Top Secret to develop initial look & feel designs of an athlete-focused editorial platform - some of the world's top performing athletes, innovators and creators would be featured in curated stories & media to speak about their obsession to be the best on the planet.
 
I developed very early potential site designs based on initial discovery/wireframes. The goal was not only to create a beautiful platform for stories & imagery, but push the boundaries of Oakley's brand to match the spirit of this new campaign. These designs went unused as the client changed direction.

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