JFK AN IDEA LIVES ON - Andy Burdin — Creative Direction + Design

JFK: AN IDEA LIVES
ON

The assassination of President John F. Kennedy on November 22, 1963 left an indelible mark on American history, culture and way of life. To mark the 50th anniversary of his death, The John F. Kennedy Presidential Library & Museum, The Martin Agency, and Tool of North America partnered to produce an interactive site experience that highlighted his legacy and lasting impacts on citizens.

I was approached by Tool of North American early on to pitch several designs for the site that would provide a beautiful, clean & elegant platform for visitors to swiftly navigate through carefully curated stories that would be shot & produced in-house.

While the work below was not selected for the final site iteration, this project was a fantastic opportunity not only to work with award-winning interactive director Ben Tricklebank and Tool again, but a chance to help celebrate the legacy of an American icon.

DESIGN EXPLORATION

I worked on several design directions, focusing on themes of history, textures of 1960's-era newsprint and newsreel combined into a clean interface for browsing video and long form editorial content.