HONDA HEAD 2 HEAD
RPA & Honda approached Loaded to refresh & develop new branding/broadcast assets for their upcoming premiere gaming tournament, Head2Head, that would pit some of the biggest streamers against eachother across the most popular games on the market - and serve as the primary digital launch venue to unveil the brand new Civic SE.
Using RPA's broadcast spot as a foundation for visual development, I was responsible for overall art direction & designing the tournament's primary branding.
Special thanks to Manuel Martin, Beyond The Summit & the Loaded creative team for their motion/production chops.
REFERENCE
Drawing on floating fractal glass used in RPA's main spot for the new Honda Civic, I designed broadcast style frames in C4D/Octane/Photoshop/After Effects to match the vibrant colors, tone and reflective nature that could be captured and used for lower-thirds, transitions, bumpers and more.
RED VS. BLUE EXPLORATION
Alternatively, I explored a cleaner typography-based approach that used opposing colors of red + blue to denote the competitive nature of the tournament. I also incorporated different designs for the main event branding.
ALTERNATE VERSION
RED, WHITE AND BLUE
A final exploration focused on themes of deep red and navy blue, contrasted with a slate white and slightly different typography to convey speed and racing.
EXPERIENCES
Crunchyroll
2025 - Present
Respawn Entertainment (Star Wars Jedi)
2025
Thinkingbox
2021 - 2024
Loaded
2019 - 2021
Jam3/Monks
2017 - 2019
Freelance + agencies
2012 - 2017
CLIENTS
Riot Games, Respawn Entertainment/Lucasfilm, Pixar, Disney, Discord, Pepsi, adidas Originals, Focus Features, Fox, Lionsgate, Paramount, Oakley, Red Bull, University of Oregon, Google Zoo, AKQA, CP+B, Dominos, W+K, Yoplait
SKILLS
Creative Direction
Art Direction
Product Design
UI Design
Visual Design
Concept & Strategy