OVERVIEW

HONDA HEAD2HEAD

Branding & art direction for Honda's premiere gaming tournament and global unveiling of the 2021 Civic SE

RPA & Honda approached Loaded to refresh & develop new branding/broadcast assets for their upcoming premiere gaming tournament, Head2Head, that would pit some of the biggest streamers against eachother across the most popular games on the market - and serve as the primary digital launch venue to unveil the brand new Civic SE.

Using RPA's broadcast spot as a foundation for visual development, I was responsible for overall art direction & designing the tournament's primary branding.

Special thanks to Manuel Martin, Beyond The Summit & the Loaded creative team for their motion/production chops.

STYLE FRAMES

H2H_REBORN_LOGOHOLD_FULL
H2H_REBORN_2CASTER_SPLIT
H2H_REBORN_2CASTER_SPLIT
H2H_REBORN_COUNTDOWN_B
H2H_REBORN_2CASTER_REPLAY
H2H_REBORN_2CASTER_SPLIT2
Capture

BROADCAST MOTION GRAPHICS

ANTHEM REVEAL SPOT (CREDIT: RPA/HONDA)

ALTERNATE DIRECTIONS

Honda-H2H-Direction-A-Condensed-Logo
H2H-Styleframe-B
Honda-H2H-Direction-A-Countdown
H2H-CASTER-SPLIT-GAMEPLAY
Honda-H2H-Direction-A-Face-Off
H2H-2-Caster-Split

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