Rebranding & stream overlay design for Dennis 'Cloakzy' Lepore
Dennis 'Cloakzy' Lepore is one of most popular gaming streamers in the world, beloved by audiences for his sharp precision, entertaining gameplay, and hilarious broadcasts. The Loaded creative team was tasked with consolidating all these aspects into a global rebrand - bursting with chaos, furious scribbles, hints of skate-shop-meets-Supreme to tease the question: what if Cloakzy was late...to his own stream intro?
I was responsible for overall art direction & brand identity design, with support from motion design wizard Ryan Johnson.
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