OVERVIEW

ADIDAS x NINJA: CHASE THE SPARK

Creative direction for Ninja's second product drop with adidas Originals

Sometimes the path you walk isn't always clear, but for Ninja - there was a spark. Following the landmark release of his own signature colorway with adidas Originals, the creative team at Loaded concepted & launched a second drop in fall 2020: Chase The Spark.

To pay homage to gaming's close creative ties with anime, we wrote and animated a heavily-stylized :30 spot that featured an anime Ninja talking about his journey while leaping through time in his new adidas footwear colorways.

I had the pleasure of directing creative efforts across all touchpoints (concept, character development, animation/VO)  & designing the campaign branding.

CAMPAIGN KEY VISUALS

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4_Ninja_Spark_Adidas_Finished_Medium
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2_Ninja_Character_Adidas_Finished_Small

PRODUCT VISUALS

Nite_Jogger_Black_Adults_high
Test_Nite_Jogger_Orange_Adults_high
ZX_Torsion_Purple_Adults_high
ZX_Torsion_Gray_Adults_high

SOCIAL CONTENT

Young_Ninja
Leap
Superhero_Landing
Holding_Spark
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Spark_End
Spark_Darting
Ninja_Teaser_Timeline
Ninja_Teaser_Story
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THE RESULT

The spot debuted to wild fanfare.

To direct & support yet another groundbreaking launch further solidified Loaded's bravery to partner with top tier brands on behalf of their creators, and continued to demonstrate the team's commitment to continually raising the bar for the quality of marketing creative, previously unseen in this space.

Huge props to the entire Loaded team, our production partners at 3AM, Laundry, Rick Williams, etc for their monumental efforts on this.

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