OVERVIEW

ARCANE

A sprawling interactive campaign for Riot Games' blockbuster animated series

To capture the spirit and essence of Piltover & Zaun for Riot x Netflix's smash-hit series 'Arcane', we worked hand-in-glove with Riot's internal teams and helped develop a cohesive and detailed UI system for the PC launcher experience & social campaign.

Alongside a robust team at ThinkingBox and Riot Global Publishing, I directed & co-designed core elements of the UI system that were used across the entire ecosystem of Riot products/campaigns. 

AMBIENT HUB ANIMATIONS

UI SYSTEM

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COUNCIL ARCHIVES

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SOCIAL CAMPAIGN

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