Peligroso Tequila

Project Details

Propelled by a sweeping print, digital, social and out-of-home campaign, Peligroso launched its line of unique tequilas in spring 2014.

Utah-based creative agency Super Top Secret was responsible for quarterbacking an extensive brand launch campaign including an influencer road trip across the US to the annual Sturgis Motorcycle Rally in South Dakota.

Working alongside STS creative director Aaron Sather, I designed the global brand platform site that contained product information, housed social content & curated drink recipes. After a furious design & motion prototyping marathon, Super Top Secret handed off these designs to Tango Modem for development.

Super Top Secret/Diageo