Dodge Dart Registry

Project Details

There's new rules for buying a car: get your friends to buy it for you.

In spring 2012, Wieden + Kennedy approached Ignition Interactive on behalf of their client Dodge to design a full site powered by a single idea: there are new rules for buying a car.

Customize a new Dodge Dart, enlist your friends to help fund parts and bam - you've got a new car. Permanent shotgun status for whoever funds your passenger seats!

Ignition designed/developed an elegant site that allowed users to register, fully customize their own Dart, browse other registries and donate to other campaigns. The site garnered an FWA Site Of The Day and was featured on The Today Show in March 2013.

My role included design, image retouching and 3D renders.

W+K / Ignition Interactive