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PROMETHEUS

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Design for the the groundbreaking campaign of Ridley Scott's 2012 epic return to sci-fi

Hailed as one of the top entertainment marketing campaigns of all time, Ignition Interactive's digital campaign for 'Prometheus' changed the way movies are marketed forever. A sprawling mix of digita, social and experiential tactics, I had the distinct pleasure of working as a designer under Chris Eyerman and Evan DeHaven creating immersive websites, digital assets and more.

The campaign grabbed millions of impressions and nabbed Cannes Lions, One Show Pencils, FWAs and more.

CAMPAIGN CASE STUDY (CREDIT: IGNITION / RSA FILMS)

VIRAL CAMPAIGN SITES

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(CREDIT: IGNITION / RSA FILMS)

THE RESULT

MOVIE MARKETING CHANGED FOREVER.

After a months-long concentrated effort by the team, Prometheus amassed billions of campaign impressions and and became one of the top-grossing R-rated films of all time.

Noted for its groundbreaking use of deep narrative, innovative use of technology & marketing beats, this campaign was hailed as an overwhelming success and set a new precedent for entertainment marketing.

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