JFK: AN IDEA LIVES
ON
The assassination of President John F. Kennedy on November 22, 1963 left an indelible mark on American history, culture and way of life. To mark the 50th anniversary of his death, The John F. Kennedy Presidential Library & Museum, The Martin Agency, and Tool of North America partnered to produce an interactive site experience that highlighted his legacy and lasting impacts on citizens.
I was approached by Tool of North American early on to pitch several designs for the site that would provide a beautiful, clean & elegant platform for visitors to swiftly navigate through carefully curated stories that would be shot & produced in-house.
While the work below was not selected for the final site iteration, this project was a fantastic opportunity not only to work with award-winning interactive director Ben Tricklebank and Tool again, but a chance to help celebrate the legacy of an American icon.
DESIGN EXPLORATION
I worked on several design directions, focusing on themes of history, textures of 1960's-era newsprint and newsreel combined into a clean interface for browsing video and long form editorial content.
EXPERIENCES
Crunchyroll
2025 - Present
Respawn Entertainment (Star Wars Jedi)
2025
Thinkingbox
2021 - 2024
Loaded
2019 - 2021
Jam3/Monks
2017 - 2019
Freelance + agencies
2012 - 2017
CLIENTS
Riot Games, Respawn Entertainment/Lucasfilm, Pixar, Disney, Discord, Pepsi, adidas Originals, Focus Features, Fox, Lionsgate, Paramount, Oakley, Red Bull, University of Oregon, Google Zoo, AKQA, CP+B, Dominos, W+K, Yoplait
SKILLS
Creative Direction
Art Direction
Product Design
UI Design
Visual Design
Concept & Strategy